Chasing the Northern Lights

The project centered on photographing the Lexus GX550 while leading a group of media professionals to some of the most stunning locations in Banff National Park. The narrative focused on chasing the northern lights and enhancing the journalists' photography skills, enabling them to capture the aurora in all its glory.

Photos from this project featured in magazines like Esquire, Sharp Magazine, mens Journal and Jalopnik not to mention being featured on Lexus USA’s social media platforms.